BYND
The challenge was to create a brand that could hold this narrative in a market flooded with names — disruptive enough to spark interest and stand out. The core concept came from NASA’s universe, used to give shape to the promise “You want to believe” — a nod to the idea of other life forms and, by extension, to the endless possibilities of partnership. We drew the four characters on a monospaced grid, allowing for varied configurations to build a solid visual language. From this simple grid, we designed the different pieces that activated the communication.
2025
COMUNICATION & EVENTS